The truth: Your company is judged by your potential customers on your logo, your website, and your sales representatives.
A great first impression will allow you to charge more and gain higher quality customers.
A few months ago my wife and I had a rather substantial leak in our roof. In searching for roofers in our area, I turned to recommendations from friends and family. I visited their websites and started making calls. Most of the companies recommended to me focused on traditional style homes; we live in the city, and have a flat tar roof. This takes a specialized roofer. So, I turned to the internet. I found a bunch of roofers that did tar roof repair in my area.
The first company I called was the one that had the best website, it was clean and looked professional. It provided images of homes they had recently worked on, including before and after photos and testimonials.
I ended up setting appointments with two companies.
The salesman from the first company was a young guy; he was wearing a clean pair of kakis and a polo shirt. He sat down, explained the process, answered my questions, then got a ladder and climbed on my roof. When he came back down he showed me pictures of my roof on his iPad and explained what needed to be done. He gave me options and left me to make the decision. I explained we had another company coming out and would let him know.
Moments later a knock on my door. A portly middle-aged man whose shirt and pants were covered in tar remnants is standing on my front porch. He was working in the neighborhood and saw I had a roofer out and wanted to give me a quote. He asked to sit down. I felt rude saying no, but I didn’t want tar on my couch. He climbed up on the roof and told me something completely different than the other company and the price was comparable. He gave me the quote. He didn’t have a website or anyone I could call to get a testimonial.
The third company’s website was nice and had a number of photos and testimonials, but really looked thrown together. He called me two days later and gave me an exceptionally high quote (nearly twice as the other companies). He didn’t even come out to my house, he based his quote on similar jobs in my neighborhood and the google satellite image of my house. I literally laughed out loud and said thanks but I had made my decision to go with another company.
A great website highlighting what your company does and what your customers are saying speaks volumes. Additionally, sending out representatives (if applicable) who are professionally dressed, articulate, and utilize technology to educate their customers are the companies who will win the most business.
QUESTIONS TO CONSIDER WHEN DESIGNING A LOGO AND/OR WEBSTE:
LOGO SPECIFIC QUESTIONS:
- How do you describe your service and/or products?
- Do you have a tagline, and if so, do you want it integrated into your logo?
- What kind of imagery jumps in mind when you think of your company?
- Look at various types of fonts and make some choices about what you like/dislike.
i.e. Bold, lightweight, script, serif, sans serif, art deco…
- What are some places you plan to use your logo right away?
WEBSITE SPECIFIC QUESTIONS:
- Do you have a domain name already in mind?
- What is the purpose of your website?
a. Lead generation
b. Information/brochure style
d. Product sales
- What do you plan to do to keep your visitors on the site?
a. Educational articles
c. It’s all about content!!
- Do you have a website already? If so, what do you love and hate about it? Why are you creating a new one?
- What pages do you need on your site?
a. Break it down by category or target area (i.e residential and commercial)
b. Every website needs a home page and a way to contact you.
c. Try to limit your categories to 5 at the most.
- Who is your target customer? Be specific!
- Do you have color preferences? Both colors you would like to use as well as colors you would like to avoid.
- What makes your company remarkable?
- Who are your competitors and why is your company better than theirs?
- What is your time frame and budget?
If you have questions or comments leave them below or send us a note.