You figure out how to get off the ground and are officially on your own. You reach out to all of your friends and family to try and find work. Eventually, this source of customers runs dry and you need to extend your offering to a wider network.
- Do you have a professional looking logo?
- Do you have a professional looking website?
- Do you know how to promote your business?
- Do you have the money to hire a full-time person to promote your business?
- Are you willing to learn the basics of marketing your business?
Working in a field, and knowing your technical skill, is not the same as running a business. There are so many more skills involved, marketing being just one of them.
A Marketing Coach may not know a lot about how to best wire a house for the best audio-visual experience, but they do know how to help a business promote themselves and create a professional image.
MY COUSIN DESIGNS WEBSITES!
A lot of us know someone who designs websites, but I wouldn't want to trust my online presence to just anyone. This is your business! You are continuously working hard to ensure that it is being highlighted in the best way possible.
While it may cost more to hire outside of your family for a service like logo design, website design, and coaching, many entrepreneurs opt to do so for a variety of reasons:
- Your coach has area expertise and does this work for a living, not a hobby!
- Your coach has a vast network and can often recommend your service to people they know
- Your coach is unbiased and will provide you with the truth a family member often won't
- Your coach will not be at your Thanksgiving dinner (no awkward family dinner moments)
HOW MUCH DOES A COACH COST?
The simple answer is, that depends.
It depends on the scope of work you are having them do and the amount of time you will depend on them. Every job is a little different and should be treated so, in my opinion.
Coaching is individual and can vary drastically depending on the coaches experience and your needs. The goal of every coach is to provide you with at least twice the value you are paying for. Results aren't guaranteed, but they are typical provided you put in the effort. Hiring a personal fitness trainer isn't going to make you healthier...you still have to do the push ups!
WHAT DO I NEED TO GET STARTED?
At the very least all you really need to get started is a business idea.
A great coach can walk you through the steps of getting your business registered and can help you get your online presence started before you open your doors. From the beginning is certainly the best time to start working with a coach, but lots of entrepreneurs come to a Marketing Coach after their business has been around for a while.
A Marketing Coach's job at that point is to help you broaden your reach, develop and implement a strategy that will take your business to the next level without the need to hiring a full-time person.
HOW FAST WILL I SEE RESULTS?
Honestly, results can take time to be fully realized. The goal you set with your coach will determine how long it will take to see reasonable results.
Unlike in Field of Dreams, just because you build it [i.e. a website] doesn't mean people will come. First you have to build it, then you have to make sure you are promoting it to where your potential customers are. Of course you will want to tell your current customers, but one purpose for many businesses to improve their online presence is to generate leads.
There are companies that can help you promote, for a fee. Google Adwords, Boosted Posts on Facebook, Sponsored Tweets are also methods that are appropriate for many businesses, but not all. You coach can help point you in the right direction.
Given time, and implementation of the right strategy results will happen.
HOW CAN I HIRE A COACH?
If you are interested in working with a coach, send us a note or leave a comment below. Book before May 30, 2015 and take advantage of a free 30 minute introductory session. An extra 15 minutes if you buy the coffee!